Did you know that over 60% of people click on the top three organic page listings on Google? On top of that, 92% of visitors don’t even go past the first page of results.

These are substantial numbers that shouldn’t be swept under the rug—so what needs to be done? Your website needs to be optimized for Google. Depending on your business, this may mean organically through SEO, with paid advertising through AdWords, or both.

Organic rankings take time to build, as it’s about content; paid search is a good way to start showing up right away. Either way, in today’s business environment it’s a crucial component of the marketing mix.

google-partnerThat’s why we ensured we were one of the first in the state of New Hampshire to meet the requirements to qualify as a Google Partner when the program launched in October of 2013. It has always been in Google’s best interests to have quality firms run their PPC campaigns, and this simplifies that process. Now, companies who seek online advertising services can be assured that the agency that runs their Pay-per-click and Display advertising are certified to do that work.

What did we have to do to earn this designation?

  1. Pass annual exams. The world of online advertising changes a lot. By passing these annual exams, EVR stays on top of new features and best practices to ensure our clients stay ahead of the curve.
  2. Performance thresholds. Our campaigns have to hit certain quality standards to be a certified Google Partner. Luckily, we are never satisfied with “good enough” and are always looking for ways to do better.
  3. Spend thresholds. Might be a bit self serving but Google wants to ensure we spend enough money with them to maintain our partner status. This basically means we are very active, engaged and producing leads and return on investment (ROI) for our clients on a regular basis.

Being a marketing communications agency that has been in business for over 25 years, we love new technology and how it plays into our time tested methodologies, producing traceable, reportable ROI. Click the link below to see a how EVR can target your specific unique audience by using these online marketing tools.

Want to learn more? Click on over here.