MANCHESTER, NH – Pete Ricci, Digital Services Director of EVR Advertising, and Jim Fennell, EVR’s Director of PR and Content Services, participated at recent Agency Management Institute (AMI) Roundtables.

Ricci took part in the Smart SEO and Lead Generation conference in San Antonio, Texas. The conference focused on helping clients have successful digital campaigns. The objectives of the conference were based around creative specific, measurable, attainable, relevant and time sensitive (S.M.A.R.T.) goals for clients through Google Analytics and lead generation.

“SEO and lead generation are two of the most important components of a digital campaign,” Ricci said. “By continuously learning about new trends, we will be able to provide our clients with strategic plans to have a successful campaign.”

Fennell participated in AMI’s PR Building conference in Denver, Colo. The conference centered on enhanced PR and content services for clients. The objectives of the conference were to explore ways to communicate a client’s message to a target audience in a cost-efficient way, most notably earned media, and expand avenues of communication.

“Consumers are able to access information instantaneously and in volume, and businesses have to be able to compete in that kind of fast-paced marketplace. PR and content marketing are absolutely essential in this changing digital world,” Fennell said.