Google’s search engine algorithm is changing again.

On Tuesday April 21, Google will update its Search Engine Result Pages (SERPs) on mobile devices to boost the rankings of mobile optimized websites and decrease rankings for non-mobile optimized websites. With mobile usage now topping desktop and laptop usage, Google is making an effort to improve mobile usability and experience by rewarding business that are mobile optimized/friendly.

What does this mean to you?

If you have already adapted your web site to a mobile optimized design, then you have nothing to worry about. But if your website has yet to adapt, your page ranking will drop and you could likely lose significant organic traffic.

If you’re not sure whether your website is mobile optimized, here is a simple guideline: Mobile optimized websites automatically resize to the screen of a smart phone, tablet or any other mobile device. Websites that are not mobile optimized are difficult to read and navigate on cell phones and often force users to zoom in to read the text or click on links.

Compare the mobile and desktop versions of your website to see if there is a difference. If there is no difference on your mobile device and your website looks shrunk, then your website isn’t mobile responsive. If there is a difference on your mobile device, and it’s easy to navigate through the website, then your website is likely mobile optimized and you are all set.

What do you do if your website is not mobile friendly? Well, it’s time for a website update to a “responsive design.”

Still confused? The digital design team at EVR can help answer questions.