1. “Great, kid. Don’t get cocky” – Han Solo
    No matter how well things are going with an account, you must always prepare yourself for the inevitable asteroid field that will appear.
  2. “Oh my. Space travel sounds rather perilous. I can assure you they will never get me on one of those dreadful Star Ships.” – C-3PO
    There is a natural reluctance among clients to embark on an unknown path. Never explored PPC? Unsure how content marketing will help get customers? Persuading clients wary of the `next big thing’ to embrace new technologies is not always easy.
  3. “There’s always a bigger fish.” -Qui-Gon-Jinn
    Congratulations on landing the regional car dealership account. Now, how about Chrysler?
  4. “Fear leads to anger, anger leads to hate, hate leads to suffering.” – Yoda
    If clients constantly refuse to follow your marketing suggestions, you can guarantee that the agency-client relationship is doomed to fail.


    Lucasfilm Ltd. / Via Upworthy.com

  5. “Anakin, you’re breaking my heart! And you’re going down a path I cannot follow!” – Padme
    Sometimes you will have to walk away from a client if the account strays from the mission of your agency.
  6. “There is good in him. I’ve felt it.” – Luke Skywalker
    But, don’t give up too easily. Some of the most challenging accounts can prove to be among the most satisfying in time.
  7. “I suggest a new strategy, R2, let the Wookiee win.” – C-3PO
    Know which hill to die on and choose wisely. There will often be times when, despite your beliefs to the contrary, the will of the client must prevail.


    Lucasfilm Ltd. / Via Tumblr.com

  8. “Judge me by my size, do you?” – Yoda
    Many of the best ideas, strategies and concepts are created far from the skyscrapers of Madison Avenue.
  9. “Laugh it up, Fuzz ball.” – Han Solo
    Have fun. It’s advertising, not politics.
  10. “Obi-Wan Kenobi. Obi-Wan. Now that’s a name I have not heard in a long time.“ – Obi Wan Kenobi
    Even though it may not be trendy, modern or worthy of a #hashtag, don’t completely discount the effectiveness of traditional media.
  11. “Why you stuck-up, half-witted, scruffy-looking nerf-herder!” – Princess Leia
    Have you seen the guys staring into their monitors in your web and digital departments lately?


    Lucasfilm Ltd. / Via Imgur.com

  12. “Don’t call me a mindless philosopher, you overweight glob of grease.” – C-3PO
    Are you saying that tension might occasionally rise between the account team and creative department?!
  13. “Help me Obi-Wan Kenobi, you’re my only hope.” – Princess Leia
    Ahh…the moment of truth when a client appears and begs you to help their struggling business.
  14. “I find your lack of faith disturbing.” – Darth Vader
    ‘We’ve been running display ads for a month plus we placed two billboards last week without seeing an uptick in sales. Clearly this plan isn’t working!’ Setting expectations and getting clients to accept and understand the plan is paramount to success.


    Lucasfilm Ltd. / Via Giphy.com

  15. “Sir, the possibility of successfully navigating an asteroid field is approximately 3,720 to 1.” – C-3PO
    Use measurable data and analytics to constantly adjust your tactics to provide the best chance for success.
  16. “These aren’t the droids you’re looking for…” – Obi-Wan Kenobi
    The Jedi Mind Trick is an effective tool when ‘helping’ clients make decisions that are in their best interest.
  17. “It’s a trap!” – Admiral Ackbar
    So all we have to do is respond to this 33 page RFP, which will require most of our team to work countless hours and produce spec creative, but our agency will definitely beat out the 20 other responding agencies plus the incumbent, whose president happens to sit on the Board of Directors? Sounds like a plan!


    Lucasfilm Ltd. / Via Imgur.com

  18. “Traveling through hyperspace ain’t like dusting crops, farm boy.” – Han Solo
    Working on the client side and working for clients in an agency are about as similar as the Millennium Falcon and the Atlanta Falcons.
  19. “Do. Or do not. There is no try.” – Yoda
    There is no trophy given for simply participating. Either you get the results your client wants or it’s on to the next account.
  20. “Hello. I don’t believe we have been introduced. R2-D2? A pleasure to meet you. I am C-3PO, Human-Cyborg Relations.” – C-3PO
    Agencies think it is their responsibility to show off their creativity by assigning job titles that seem to have originated from a convoluted and confusing name generator found in a Google search. What the heck does the Senior Inspiration Officer of Advanced Branding & Chief Evangelist for Global Digital Media Concepts do?
  21. “Is that possible? I never ask that question until after we’ve done it.” – Han Solo
    Trust me, it is best to answer this question before offering unrealistic solutions to a client.


    Lucasfilm Ltd. / Via Giphy.com

  22. “Your eyes can deceive you; don’t trust them.” – Obi-Wan Kenobi
    Always stay on strategy. No matter how creative a design, or how clever a copy line or slogan might be, make sure it stays true to the client brand and campaign.
  23. “Be mindful of your thoughts, Anakin. They’ll betray you.” – Obi-Wan Kenobi
    That is such a dumb idea. Said no one in a creative meeting. Ever.
  24. “We’ll figure it out. We’ll use the force.” “That’s not how the force works!” – Finn/Han Solo
    There are no magic beans. A ‘set it and forget it’ philosophy will not survive. There is no substitute for ‘the work’. Time and again, smart, creative minds and a thoughtful marketing strategy are as powerful as any spaceship in the galaxy.
  25. “It’s true. All of it. The dark side, the Jedi, they’re real.” – Han Solo
    Ok, we admit it. We have magicians in a back room creating brilliantly successful campaigns at the wave of a lightsaber.


    Lucasfilm Ltd. / Via Giphy.com