The danger of paralysis by analysis is real for anyone trying to sift through all the available data to measure the success of a digital campaign or the efficiency of a website. The numbers are supposed to help tell a story, not make you feel like you’re back in Statistics 101.

The reality is that turning data into useful information is a challenge that can sometimes lead to more questions than answers. How do you avoid getting lost in the numbers and end up staring blankly at a spreadsheet?

Google may have found the answer with its recently-released Data Studio – a data visualization and reporting tool to help translate the numbers into meaning.

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Users familiar with Google Analytics can now create custom dashboards with useful charts and tables that can easily help analyze the performance of a website or campaigns to make better decisions.

The beauty behind Data Studio is that it can bring in numbers from various sources – Google AdWords, Google Analytics and YouTube – to form a more complete picture to measure your PPC campaigns, SEO and video work.

You can see trends via graphs, show traffic by locations with maps, analyze referral traffic using a pie chart or even look at demographic data in a bar graph. And that’s only scratching the surface.

Ready to tell a better story? Google account users can sign in and try Data Studio.