Our work with clients is varied, from building campaigns, producing radio and television spots to pushing out press releases. Each job is different, all are challenging.

img_0413But none of those jobs have ever included pulling brush from a yard. That changed when I recently joined about 100 people from Roedel Companies for their annual Community Service Day. A team of seven of us spent the morning at one of the homes of the Front Door Agency in Nashua.

We weeded, raked and cut down overgrown vines and bushes in the large backyard where the kids who live at the house play. We even filled in a couple of sizable holes created by a pack of woodchucks or groundhogs. Do woodchucks even travel in packs?

You learn a lot about people when you’re working together to drag a log up a grassy hill and the sweat seems to be pouring off you. What I learned about the people I was working with that day is that community service is not lip service to Roedel Companies, it’s a commitment. I wasn’t surprised that each of the six people I was teamed with were honored for their customer service at the company luncheon later that afternoon.

The individual properties of Roedel Companies have been doing community service for years and Community Service Day is an offshoot of that commitment. Teams of six to 15 people spent time at eight service agencies in Nashua doing a variety of tasks, from yard work to painting to stuffing bags for one organization’s upcoming fundraiser.

Each team member was given a sheet telling them about the organization they were helping that day. The Front Door Agency, for example, helps single mothers and their children transition from crisis to self-sufficiency by providing low-cost housing and support groups. In exchange, the women in the program have to enroll in some sort of career education.

During the luncheon later that day, a member of each team spoke about what they did and what they learned about the organization they were helping.

img_0442You always want to feel good about a company before you bring them on as a client. Do they have a good product? Do they have a good reputation? If you feel good about the answers you get, you can build a relationship.

But how do you truly know the kind of people you are working with? Sometimes you have to clear some brush away for that answer to reveal itself.