Campaigns for Catholic Medical Center, the Community College System of New Hampshire and Boston Medical Center HealthNet Plan earned EVR Advertising seven industry awards in 2016.
The Heart of Everyday television commercial produced for Catholic Medical Center earned a Communicator Award for Video. The commercial used Manchester landmarks to raise brand awareness by conveying Catholic Medical Center as the heart of the New Hampshire community.
The College in the 603 campaign for the Community College System of New Hampshire (CCSNH) also earned a Communicator Award, this one for best Integrated Campaign. The College in the 603 campaign educates and informs students and parents about the quality and affordability of receiving an education from community college.
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The 23rd annual Communicator Awards received over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.
EVR was awarded a Silver Lamplighter Award for Agency-Produced Microsite and a Silver W3 Award for Landing Page for creating Boston Medical Center HealthNet Plan’s Get More campaign. “Get More” focused on increasing local brand presence and aligning with the core values of a target demographic of females ages 18-34.
The Lamplighter Awards were created by the New England Society for Healthcare Communications (NESHCo) to distinguish excellent and exceptional healthcare marketing, public relations and communications. The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts.
EVR also took home a W3 Silver Award for Online Video-Web Series for the College in the 603 Video Series: Get the Facts. The video series informs students about the advantages of attending New Hampshire’s Community Colleges.
EVR also earned two Educational Advertising Awards for its work with New Hampshire’s Community Colleges, including Gold in Integrated Marketing for helping increase enrollment and elevate brand awareness, while promoting the commonalities of the seven members of the system.
EVR won Bronze for the Dual Admissions campaign created for New Hampshire’s Community Colleges. The informative campaign educated audiences about the Dual Admissions program, which guarantees that students who are in the program and maintain a 2.5 GPA or higher will be guaranteed acceptance into one of the four colleges of the University System of New Hampshire.
The Educational Advertising Awards, sponsored by the Higher Education Marketing Report Publications Group, was created 32 years ago to recognize the field of educational marketing and advertising. Judged by a panel of industry specialists, the competition is an opportunity for agencies to test programs and campaigns at a national level.