You want a new website that is functional, looks great and doesn’t have the feel of a cookie cutter template.

You also don’t want to go beyond your budget for a custom site.

Thanks to advancements in template web design, you can have both. Here are 4 web design trends you should consider incorporating into your own site.

1. Add Visual Interest With Cinemagraphs

Cinemagraphs are really gaining steam and are a great way to capture (and hold) a website visitor’s attention. Specifically, these cinemagraphs refer to short GIF or other animation loops that play in the background of a web page, usually behind a block of prominent text. Consider incorporating a cinemagraph into your site’s homepage to set your site apart and add some movement, especially if the rest of your site content is text-heavy or otherwise static.

2. Incorporate Unique Images and Illustrations

Another great way to add visual interest to your site is to have some custom images and illustrations done. These days, web design trends are beginning to move away from generic, stock photography and towards custom images that actually display your company’s products, employees, and offerings directly. If you haven’t done so already, now is a great time to invest in some professional shots of your company’s offerings so you can display them prominently on your site. You may also want to consider commissioning some fun illustrations from freelance artists that will capture your visitors’ attention more than a block of text ever could.

3. Improve User Experience With AI Bots

Want to really take your site’s user experience and functionality to the next level? Consider developing and incorporating an AI bot to provide visitors with information and answers to their questions while they browse. Having a custom AI bot developed is actually a lot easier than you might think, as there are a number of affordable and easy-to-customize bot generators available online. This is an ideal solution for businesses that may not have the resources to staff live chat support 24/7.

4. Use Innovative Video Techniques

The use of video techniques like VR and 360 video has become extremely popular not just on social media, but on business websites as well. And with this technology becoming more affordable and accessible than ever, even small businesses can find ways to incorporate this type of video into their web design to capture a visitor’s attention and improve user overall user experience. Consider, for example, a VR video that demonstrates how your company’s product or service works. 360 video can also be a great way to allow visitors a virtual tour of your business.

By adding a few unique and creative touches, it’s possible to take your web design template to the next level and set it apart from competitors. Be sure to keep these tips in mind as you tweak your template design!