EVR Digital Marketing Specialist Mariah Ehrgott and Social Media Strategist Kelly Nylander recently joined thousands of digital marketers for the two-day Internet Summit in Raleigh, N.C.
“How brands communicate with people is constantly changing,” Ehrgott says. “To have the ability to listen to industry leaders and share ideas was invaluable.”
Internet Summit is billed as the definitive digital marketing gathering. The conference featured workshops and presentations by some of the leading brand marketers and influencers in the country.
Topics included customer engagement, data-driven decision making, branding, content marketing, design, social media strategies and B2B strategies.
“The clear takeaway is that interactions have to be genuine,” Nylander says. “As we become fully ingrained as a digital society, people see through obvious marketing tactics and are ignoring them.”