EVR Advertising was recently honored by the New England Society for Healthcare Communications (NESHCo) with eight Lamplighter Awards for excellence in healthcare marketing and public relations.
NESHCo annually recognizes the best in healthcare marketing, and this year handed out awards in 41 categories. EVR works with numerous clients in the healthcare industry and was recognized during the 29th annual Lamplighter Awards ceremony, May 30 in Providence, R.I.
EVR won for marketing efforts in collaboration with Catholic Medical Center of Manchester and Rochester Regional Health System of Rochester, N.Y. The agency was awarded a Gold Medal for its Next is Now marketing campaign for Rochester Regional Health.
“We are fortunate to have partners who trust us and are willing to push the boundaries,” EVR President and CEO Jeff Eisenberg says. “And we have wonderfully talented and creative minds who can execute and turn innovative concepts into stellar campaigns.”
The Next is Now campaign established brand perception of Rochester Regional Health as a health system that is ahead of the curve in technology and patient care. The campaign launched with a television spot that debuted during the Super Bowl and continued with an agile digital buy that included programmatic, Pandora and social media.
EVR awards included:
Marketing – Image/Branding (Agency Produced): Rochester Regional Health – Next is Now Marketing Campaign.
Social/New Media (Agency Produced): CMC Primary Listicle; Content Marketing (Agency Produced): CMC NEHVI Native Ad with Article; Advertising-Video Short Format Series (Agency Produced): CMC YouTube Video Campaign.
Award of Excellence
Social/New Media (Agency Produced): CMC Primary Care Quiz; Advertising-Television (Agency Produced): Rochester Regional Health – Next is Now TV Spots; Design-Logo Design (Agency Produced): Rochester Regional Health – Next is Now Logo Design; Publications-Direct Mail (Agency Produced): CMC Primary Care Direct Mailer.
The EVR team also presented “What is Hot and What is Not in Digital Marketing for 2019” during the NESHCo conference.