Three members of EVR’s digital media services team recently attended the 2021 Agency Management Institute (AMI) Digital Summit in Chicago, IL.

AMI is a management consulting business that works with agency owners to foster and encourage growth within their organizations. The Institute’s main focus is to promote “the highest standard of business practices and professional ethics among privately owned agencies (advertising, PR, digital, marketing) in North America.”

AMI’s annual digital summit brings together a group of peers from agencies across the nation, allowing for presentations on and follow-up discussions about the latest industry trends, hot topics and pressing questions. It serves as a networking opportunity where agency members can get to know each other and help each other grow.

At EVR, we recognize that it is of paramount importance to stay on top of trends and news—especially in an industry where tactics are constantly evolving—which is why we eagerly await this conference each year. Some of this year’s topics covered included:

  • First-party data
  • Agility in reporting
  • Using data analysis to craft storylines

Read our blog on our key takeaways from the 2021 AMI Digital Summit to learn more about what we discussed.