by Alan Zavorotny | Jan 21, 2016
People want information when they need it and they don’t want to wait. Are you going be there to provide it to them? Micro moments are those fleeting moments in the day when people want information instantaneously, usually on a mobile platform. These moments are part...
by Alan Zavorotny | Apr 17, 2015
Is video part of your marketing mix? It should be. According to a report by IT giant Cisco, 80-90 percent of internet traffic will be video from over 4 billion global internet users by 2018. And people are not just watching the videos, they are responding to the calls...
by Alan Zavorotny | Oct 22, 2014
We’re often asked, “What’s the ideal length for my online business videos?” Basically, video breaks down into three length categories. Bite sized which are up to 30 seconds. Short videos, typically, one to five minutes, and finally long form video. These are typically...
by Alan Zavorotny | May 14, 2014
I remember a moment I had back in high school with my English teacher.She was sitting at her desk as she usually did, lecturing to the classroom and there I was—sitting at my desk doodling all over the pages of my notebook. Well, when she saw me and thought I was...
