How to Make Video Fit Into Your Budget

How to Make Video Fit Into Your Budget

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...
It’s Time to Use Marketing Metrics to Defend Your Impact

It’s Time to Use Marketing Metrics to Defend Your Impact

As healthcare margins tighten, the need to demonstrate marketing’s financial contribution has moved from a “consideration” to an “imperative.” However, several major challenges stand in the way of progress in this area, including lack of data, no mutually agreed upon...
Back to the Future: Creative Needs to Step Up

Back to the Future: Creative Needs to Step Up

Digital marketing has surged into the advertising world like a tsunami. And as this revolution was unfolding, the creative side of the industry took a back seat to tactics… search marketing, programmatic, web platforms, social media, blogs and marketing automation....
Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...