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Blog Writing: Is Longer Better?
In this world of social media and content on-demand, you’ve been told that your audience’s attention span is short and growing shorter. To stay in the game, the thinking goes, you need shorter content to match. For certain platforms, this may make sense. Twitter was...
Does the Traditional Press Release Still Have Value?
Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and...
PR in the Digital Age: A Powerful Marketing Tool
We know that social media has changed the way we communicate. We also know the digital age has forced traditional media to re-invent itself. These seismic shifts in communications have in turn changed public relations. Modern PR needs to do more than enhance the image...
Managing Crisis: 5 Steps to Avoid a PR Disaster
When Pepsi stood by a tone-deaf protest ad and United Airlines was slow making amends for dragging a passenger off a plane, anyone who has ever dealt with crisis management took note. Having worked with clients on crisis management strategies ranging from sex scandals...Free Downloads
