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5 Tips for Driving RSVPs to Your Senior Living Virtual Events
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...
How Baby Boomers Are Changing the Way We Market Senior Living
When the World Wide Web was launched to the public in 1991, Baby Boomers were in their 30s and 40s and in the prime of their careers. Now, as they head into retirement almost 30 years later, Baby Boomers have been fully immersed in the digital age, full participants...
Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Effectively Use Digital Advertising in Senior Living Marketing
Adversity forces change. Change creates opportunity. And those who recognize opportunity in these changing times will not only survive—they will thrive. When COVID-19 turned into a global pandemic, one of the hardest-hit business sectors was senior living communities....Free Downloads
