Three Ways to Leverage Your Senior Community Website to Get More Sales
Your website is now one of the most important tools you have for generating leads and making sales for your senior living community. In just five years, website-driven leads rose from 9% of total lead generation to 25% in the senior living industry. So, think of your...
The Senior Living Buying Cycle: Key Touchpoints to Resident Move-In
It’s important to be ready to catch senior living prospects as soon as they start to research communities—or, even better, before they start. The sales process is long, and getting consumers to think about senior living as early as possible benefits not only...
What’s Your Senior Community Brand Personality?
If your senior living community entered a personality contest, how would it do? Beautiful grounds, fantastic amenities and five-star reviews mean nothing if the overall community is not the right fit for a prospective resident. So, from the very top of the funnel and...
Walking Billboards: How Residents Can Help Guide the Senior Living Sales Process
Are you leaving the residents in your senior living community out of the sales process? If so, you’re missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy,...Free Downloads
