by Mackenzie Fraser | Apr 26, 2022
When creating marketing campaigns to increase your senior living community’s occupancy rate, is your focus on generating as many leads as possible? It is for many communities, but that’s only half of the equation. Because it’s not just about generating leads; it’s...
by Mackenzie Fraser | Mar 22, 2022
Occupancy is the main goal for senior living community marketing campaigns, and the focus is usually on getting leads. But did you know the best way to create a bridge from lead to resident is by using drip campaigns with lead nurturing? That’s because lead nurturing...
by Mackenzie Fraser | Dec 2, 2021
When you market your senior living community, targeting the correct audience is critical to success. Not only do you have to consider age and income (if price is a differentiator), but you must ensure the interests, beliefs and activities of the prospect are a good...
by Mackenzie Fraser | Oct 14, 2021
As Baby Boomers—and soon Gen X—hit retirement, senior living communities must market to a more independent, Internet-savvy demographic looking for a much different lifestyle than previous generations. That means using new tactics, such as marketing automation, to meet...
by Mackenzie Fraser | Aug 18, 2021
Your website is now one of the most important tools you have for generating leads and making sales for your senior living community. In just five years, website-driven leads rose from 9% of total lead generation to 25% in the senior living industry. So, think of your...
