Marketing research in 140 characters or less: Take advantage of Twitter
When I need quick research and a Google search does not get me what I need, I sometimes turn to Twitter and other social media tools online. Coming from an ad agency perspective, I often engage in rapid R&D for business accounts and client projects to uncover...
89 Political Direct Mail Postcards for the NH Presidential Primary
I’ve heard that direct mail is the new email. Even if it gets tossed into the garbage can, a direct mail postcard can make its way to your kitchen table and get some decent eyeball time with much more success than that of email marketing. The delete button on a laptop...
Things You Might Not Know about Your Ad Agency’s Creative Process
Agencies all have different strengths and specialties, but most share similar base skill—diverse and individual styles and approaches to the creative process. Here are some of ours: The Big Picture We use the creative brief as much more than a mere project outline....
Have You Incorporated Visual Content Into Your Marketing Strategy?
Words are wonderful. But ask any great designer and they will tell you that visuals are extremely valuable when it comes to marketing strategies. Images are immediate, powerful tools that emotionally connect and engage consumers. They can tell stories quickly and with...Free Downloads
