by Margo Johnson | Nov 17, 2017
How vital is color to brand identity and marketing campaigns? According to one study, 84 percent of consumers say color weighs more heavily than any other influence to our senses when buying a product. Why are sale signs bright red? Because red is often a cue for...
by Margo Johnson | Mar 4, 2016
When I need quick research and a Google search does not get me what I need, I sometimes turn to Twitter and other social media tools online. Coming from an ad agency perspective, I often engage in rapid R&D for business accounts and client projects to uncover...
by Margo Johnson | Feb 8, 2016
I’ve heard that direct mail is the new email. Even if it gets tossed into the garbage can, a direct mail postcard can make its way to your kitchen table and get some decent eyeball time with much more success than that of email marketing. The delete button on a laptop...
by Margo Johnson | Apr 6, 2015
Agencies all have different strengths and specialties, but most share similar base skill—diverse and individual styles and approaches to the creative process. Here are some of ours: The Big Picture We use the creative brief as much more than a mere project outline....
by Margo Johnson | Dec 5, 2014
Words are wonderful. But ask any great designer and they will tell you that visuals are extremely valuable when it comes to marketing strategies. Images are immediate, powerful tools that emotionally connect and engage consumers. They can tell stories quickly and with...
