Content Marketing: 5 Takeaways from Internet Summit 2017

Content Marketing: 5 Takeaways from Internet Summit 2017

Content remains king in the world of digital marketing as we enter 2018 – it just doesn’t look the same. The elements of a good content strategy —blogs, social media, search, etc.—are similar, but the rules of the game are changing as technology evolves. Search is...
Keeping Up with Facebook – Split Testing

Keeping Up with Facebook – Split Testing

As Facebook’s Ads Manager constantly changes to adapt to consumer needs, marketers are given more opportunities to better connect with their audience. Take for example the split testing feature that was unveiled to all in 2017. The feature, which allows marketers to...
How is Instagram Changing Ad Campaigns?

How is Instagram Changing Ad Campaigns?

In the digital arena, things evolve quickly as new platforms come along and change how we interact online. One of the most influential in recent years has been Instagram, a photo and video oriented social network. The platform, established in 2010, boasts over 600...