SEO: Five Steps to Winning the Mind Game

SEO: Five Steps to Winning the Mind Game

Though the actual execution of search engine optimization may be technical in nature­—pulling data, optimizing keywords, link building — the why and how behind these actions is arguably the most important piece of the puzzle. Why is one particular keyword...
Ranking the top 10 items on my desk

Ranking the top 10 items on my desk

Yes, work is meant for work, but everyone should have some fun throughout the day. We’d probably all lose our minds if we didn’t. Looking at my desk, one may think it looks cluttered. I, on the other hand, consider it to be tidy, with strategically-placed, one-minute...
Referral traffic Ba-rocks!

Referral traffic Ba-rocks!

What do you get when you cross a comedy video website and the President of the United States? 40% increased traffic on Healthcare.gov. If you haven’t seen it yet, President Obama made a surprise visit on the popular Funny or Die series Between Two Ferns, hosted by...
Is the Super Bowl just a game of TV ads?

Is the Super Bowl just a game of TV ads?

With the Super Bowl just under two weeks away, fans (whose teams are still in contention…) are keeping their fingers crossed to see their guys hoist the Lombardi Trophy. Even though you’d think the primary focus on February 2nd would be the actual football game,...
Using Instagram in your marketing mix

Using Instagram in your marketing mix

With over 150 million monthly active users, Instagram—the photo and video sharing platform—is gaining momentum on (some of) its friends: Facebook leads the pack with 1.19 billion; LinkedIn has 259 million; and Twitter has 232 million. Even though Instagram still has a...