Content Specialist

Join the team

We are gaining momentum and growing. Our environment is supportive and collaborative. Everyone has input, and when something great happens, it is celebrated by all.

Office quote

Duties and responsibilities:

The Content Specialist takes the lead role in content creation as a member of the EVR Senior Living account team. S/he will:

  • Understand client brand, style and marketing channels to produce copy that best resonates with both internal and external audiences.
  • Review campaign requirements and develop concepts by collaborating with team members.
  • Develop and communicate strategy that transforms business objectives and goals into a plan that uses content to help achieve these goals.
  • Consult with creative and production teams to understand and write for selected media strategies and vehicles.
  • Create content calendars that provide big-picture overview, guide the content planning process and facilitate team collaboration.
  • Produce a variety of content that includes, but is not limited to, web copy, landing page copy, newsletter content, ad copy, social media posts and blog writing.
  • Conduct interviews with community residents to develop feature stories that fuel content strategy.
  • Focus on creation of hero content that can be broken into many smaller, derivative assets.
  • Review all ads to ensure copy and graphics are complementary and creatively supportive of each other.
  • Follow best practices for search engine optimization (SEO) and produce content that supports successful search strategies.
  • Ensure timely and successful delivery of content solutions according to customer needs, objectives and timelines.
  • Be client-facing in project meetings and provide leadership and guidance in all content initiative discussions. This includes discussing best practices and processes with the client.
  • Visit each senior living community on a regular basis to meet with residents and associates to gather content ideas and imagery.

Required skills and experience:

  • Degree in English, marketing, advertising or related field is strongly preferred.
  • Work or internship experience in an advertising agency, marketing department or media organization is required.
  • Excellent writing, proofreading and editing skills.
  • Experience with SEO a plus.
  • Can-do attitude and willingness to learn the advertising business.
  • Exceptional attention to detail, organization and time management.
  • Ability to multitask between multiple projects and tight deadlines.
  • Ability to work closely with and build confidence among coworkers.
  • Disposition to work well and take initiative in a fast-paced environment.

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