Join the team

EVR Advertising is a full-service marketing agency based in Manchester, New Hampshire, serving clients across a variety of industries with strategic, creative and results-driven marketing solutions. As our agency continues to grow, we foster a collaborative, energetic environment where talented A-players genuinely enjoy working together and celebrating each other’s success.

The Digital Marketing Specialist / Manager at EVR is perfect for a digital media marketer who relishes the opportunity to dive into data, translating performance trends into strategies and opportunities. Playing a key role in planning, executing, and optimizing digital campaigns, this role requires a data-driven, analytical thinker to work cross-functionally with media, accounts and creative teams to deliver strategic, results-oriented campaigns.

Digital Marketing Campaign Strategy

• Develop and manage digital campaigns across Paid Search, Programmatic, Display, Paid Social, YouTube, OTT/CTV, Streaming Audio, etc.
• Collaborate with Account Executives to align campaign strategies with client goals and past performance.
• Use first- and third-party data to inform targeting, audience segmentation, and geographic strategy.
• Present media recommendations and rationale to internal teams and clients.
• Be proficient in using Ai resources to conduct client industry trends and research to help inform media strategies.

Analytics Set-up and Tracking

• Build and manage UTM-tagged URLs, tracking pixels (Meta, LinkedIn, Google Ads, etc.) and VAST tags.
• Use Google Tag Manager (GTM) to deploy and troubleshoot tags and conversion events.
• Have the ability to configure and validate conversion events using GTM, platform-specific tools, and analytics platforms.

Ad Platform Management and Analytics

• Facilitate digital campaign launches and manage budgets/pacing/data-driven optimizations by ad platform including:
• Google’s Ads Platforms including:
• Paid Search Management
• Keyword research, and planning
• Effective text ad development
• Ongoing management and optimization
• Reporting of success and recommendations for improvement
• Google Display
• Performance Max (PMax)
• YouTube
• Paid Social (META, LinkedIn, TikTok, Snapchat, etc.)
• Programmatic Media
• OTT/CTV
• Streaming Audio
• Plan, execute, and measure A/B experiments and conversion tests.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) using various tools (Ad platforms, GA4, Call Rail, etc.)
• Collaborate with the account team on reporting cadence and format (email updates, LookerStudio dashboards and PowerPoint presentations)
• Ability to present results in client meetings (virtual and in-person) with confidence and clarity.
• Understanding of how Ai can be used across all digital media platforms to assist in successful client campaigns.

Client Relationship Management Analysis

• Connect digital marketing activity to client CRM data
• Analyze campaign performance across the entire client sales funnel
• Understand the business lifecycle and full sales process to be able to interact and respond to client inquiries.
• Build LookerStudio dashboards and performance presentations to demonstrate ROI
• Use AI to help process large amounts of data in order to develop a narrative around ongoing strategy, results and recommendations.

Required Skills and Experience:

• Bachelor’s degree in Digital Marketing, Advertising, Communications or related field.
• A minimum of five (5) years of developing, managing and implementing paid digital marketing and social campaigns.
• Must have a passion for numbers, data, budgeting and Excel while possessing an analytics-first mindset
• Strong client-facing presentation skills
• Strong knowledge of advertising and marketing trends, and digital media strategy.
• Ability to multi-task, work under tight deadlines and frequently adjust to changing priorities and timelines.
• Excellent written and verbal communication skills.
• Outstanding commitment to customer service.
• Ability to present ideas, problem solve and negotiate.
• Exceptional attention to detail, organization and time management.
• Strong knowledge of ad platforms (Google Ads, META Ads, etc), analytics tools (GA4, LookerStudio, SuperMetrics etc) and SEM tools (Google Search Console)
• Experience with incorporating AI into the marketing process is a plus.

The Perks:

• EVR maintains a hybrid workplace, with staff working at the Manchester, NH office three days a week (Tuesday-Thursday) and from anywhere two days a week (Monday and Friday)
• Health (HMO and HSA), dental and vision insurances
• Simple IRA with 3% company match
• Generous vacation time and paid holidays
• Early release Fridays year-round
• Professional development through EVR University
• Free parking