by Mackenzie Fraser | Apr 26, 2022
When creating marketing campaigns to increase your senior living community’s occupancy rate, is your focus on generating as many leads as possible? It is for many communities, but that’s only half of the equation. Because it’s not just about generating leads; it’s...
by Mackenzie Fraser | Dec 2, 2021
When you market your senior living community, targeting the correct audience is critical to success. Not only do you have to consider age and income (if price is a differentiator), but you must ensure the interests, beliefs and activities of the prospect are a good...
by Megan Schneider | Nov 12, 2021
The holiday season can be overwhelming—but that doesn’t mean your social media strategy has to be. From Black Friday to Cyber Monday to Christmas to New Year’s, use these tips to inspire your organic holiday social media marketing and reach your audience where they’ll...
by Mackenzie Fraser | Oct 14, 2021
As Baby Boomers—and soon Gen X—hit retirement, senior living communities must market to a more independent, Internet-savvy demographic looking for a much different lifestyle than previous generations. That means using new tactics, such as marketing automation, to meet...
by Mackenzie Fraser | Jul 2, 2021
It’s important to be ready to catch senior living prospects as soon as they start to research communities—or, even better, before they start. The sales process is long, and getting consumers to think about senior living as early as possible benefits not only...
by Mackenzie Fraser | Apr 5, 2021
Are you leaving the residents in your senior living community out of the sales process? If so, you’re missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy,...
