by Mackenzie Fraser | Apr 5, 2021
Are you leaving the residents in your senior living community out of the sales process? If so, you’re missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy,...
by Mackenzie Fraser | Mar 11, 2021
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...
by Jeff Eisenberg | Mar 9, 2020
As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
by Megan Schneider | Feb 12, 2020
Some ads perform better than others—this is not a new concept. Back in the old days, if an ad didn’t work, you created a new one. But with the vast array of analysis tools now at our disposal and the heavy shift toward a digital market, we no longer have to ditch ads...
by Jim Fennell | May 24, 2019
In this world of social media and content on-demand, you’ve been told that your audience’s attention span is short and growing shorter. To stay in the game, the thinking goes, you need shorter content to match. For certain platforms, this may make sense. Twitter was...
by Heather Whitney | Sep 12, 2018
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...