Need an SEO Boost? Start with Social Media Integration

Need an SEO Boost? Start with Social Media Integration

It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes....
Survey Says… How are We Processing Consumer Information?

Survey Says… How are We Processing Consumer Information?

Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...