by Lisa Wallace, Account Manager, EVR Healthcare | Jan 11, 2022
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
by Gabriella Servello | Dec 15, 2021
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
by Mackenzie Fraser | Dec 2, 2021
When you market your senior living community, targeting the correct audience is critical to success. Not only do you have to consider age and income (if price is a differentiator), but you must ensure the interests, beliefs and activities of the prospect are a good...
by Mackenzie Fraser | Oct 14, 2021
As Baby Boomers—and soon Gen X—hit retirement, senior living communities must market to a more independent, Internet-savvy demographic looking for a much different lifestyle than previous generations. That means using new tactics, such as marketing automation, to meet...
by Mackenzie Fraser | Aug 18, 2021
Your website is now one of the most important tools you have for generating leads and making sales for your senior living community. In just five years, website-driven leads rose from 9% of total lead generation to 25% in the senior living industry. So, think of your...
