How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
Are you leaving the residents in your senior living community out of the sales process? If so, you’re missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy,...
Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...
Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...
YouTube is becoming an increasingly important platform for your marketing, but the benefits of a presence on the platform go far beyond the site itself. Users are beginning to regard the video platform as a visual search engine, using it to solve everyday problems and...
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