by Lisa Wallace, Account Manager, EVR Healthcare | Apr 27, 2022
Following COVID and the “Great Resignation,” businesses in every industry are looking for employees. The healthcare industry is no exception. For hospital healthcare recruiters, it’s now about more than filling current jobs; it’s about crafting the right strategy to...
by Mackenzie Fraser | Apr 26, 2022
When creating marketing campaigns to increase your senior living community’s occupancy rate, is your focus on generating as many leads as possible? It is for many communities, but that’s only half of the equation. Because it’s not just about generating leads; it’s...
by Mackenzie Fraser | Mar 22, 2022
Occupancy is the main goal for senior living community marketing campaigns, and the focus is usually on getting leads. But did you know the best way to create a bridge from lead to resident is by using drip campaigns with lead nurturing? That’s because lead nurturing...
by Mariah Ehrgott | Feb 23, 2022
Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
by Lisa Wallace, Account Manager, EVR Healthcare | Jan 11, 2022
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
by Gabriella Servello | Dec 15, 2021
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
