


Email and Lead Nurturing: Turning Senior Living Prospects into Residents
As Baby Boomers—and soon Gen X—hit retirement, senior living communities must market to a more independent, Internet-savvy demographic looking for a much different lifestyle than previous generations. That means using new tactics, such as marketing automation, to meet...
Three Ways to Leverage Your Senior Community Website to Get More Sales
Your website is now one of the most important tools you have for generating leads and making sales for your senior living community. In just five years, website-driven leads rose from 9% of total lead generation to 25% in the senior living industry. So, think of your...
Key Takeaways from the 2021 AMI Digital Summit
Three key members of EVR’s digital media services team recently joined representatives from 15 other agencies from across the country at the Agency Management Institute’s annual Digital Summit in Chicago. The anticipation for the conference was high, and over 100...
The Senior Living Buying Cycle: Key Touchpoints to Resident Move-In
It’s important to be ready to catch senior living prospects as soon as they start to research communities—or, even better, before they start. The sales process is long, and getting consumers to think about senior living as early as possible benefits not only...