Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
Walking Billboards: How Residents Can Help Guide the Senior Living Sales Process
Are you leaving the residents in your senior living community out of the sales process? If so, you’re missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy,...
Things Healthcare Marketers are Talking About
Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...
5 Tips for Driving RSVPs to Your Senior Living Virtual Events
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...Free Downloads
