Back to the Future: Ad Creative Needs to Step Up

Back to the Future:
Ad Creative Needs to Step Up

As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
The Business of AI is About to Boom. Are You Ready?

The Business of AI is About to Boom. Are You Ready?

Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...
Survey Says… How are We Processing Consumer Information?

Survey Says… How are We Processing Consumer Information?

Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...
Put the ‘Letter’ in Your Newsletter

Put the ‘Letter’ in Your Newsletter

If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...