by Mariah Ehrgott | Feb 23, 2022
Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
by Gabriella Servello | Dec 15, 2021
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
by Ami Cadugan | Sep 2, 2021
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
by Ami Cadugan | Mar 26, 2021
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
by Mariah Ehrgott | Feb 17, 2021
Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...
