Tips for Improving Paid Search Quality Score

Tips for Improving Paid Search Quality Score

Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
What’s Trending in Digital Media?

What’s Trending in Digital Media?

In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
Key Takeaways from the 2021 AMI Digital Summit

Key Takeaways from the 2021 AMI Digital Summit

Three key members of EVR’s digital media services team recently joined representatives from 15 other agencies from across the country at the Agency Management Institute’s annual Digital Summit in Chicago. The anticipation for the conference was high, and over 100...
Eight Things to Know About Buying Media in New Hampshire

Eight Things to Know About Buying Media in New Hampshire

New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...