Does the Traditional Press Release Still Have Value?

Does the Traditional Press Release Still Have Value?

Brands have traditionally used the press release as a reliable way to get their stories picked up by mainstream media. That, however, is changing. Thanks to the different digital channels we can use to reach audiences and influencers, the ability to self-publish and...
PR in the Digital Age: A Powerful Marketing Tool

PR in the Digital Age: A Powerful Marketing Tool

We know that social media has changed the way we communicate. We also know the digital age has forced traditional media to re-invent itself. These seismic shifts in communications have in turn changed public relations. Modern PR needs to do more than enhance the image...
Managing Crisis: 5 Steps to Avoid a PR Disaster

Managing Crisis: 5 Steps to Avoid a PR Disaster

When Pepsi stood by a tone-deaf protest ad and United Airlines was slow making amends for dragging a passenger off a plane, anyone who has ever dealt with crisis management took note. Having worked with clients on crisis management strategies ranging from sex scandals...
6 Tips for Getting Started with Content Marketing

6 Tips for Getting Started with Content Marketing

Content marketing can be beneficial for businesses and brands if it is well executed. However, many marketing professionals who are unfamiliar with content marketing don’t know where to begin to develop a successful plan. Or, they understand the concept but don’t know...
Managing your online reputation

Managing your online reputation

When I want to learn about a business, the first thing I do is open Google and do an online search. I review the results on the first page and form an opinion about them. This decision will ultimately decide if I move forward and do business with that company. While...