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Ad Agency Content Specialist

EVR Advertising is a full-service advertising agency located in Manchester, New Hampshire. We are gaining momentum and growing. Our environment is supportive and collaborative. Everyone has input and when something great happens, it is celebrated by all.

Duties and responsibilities

The Content Specialist takes the lead role in content creation as a member of the EVR Senior Living account team. He/she will:

  • Understand client brand, style and marketing channels to produce copy that best resonates with both internal and external audiences.
  • Review campaign requirements and develop concepts by collaborating with team members.
  • Develop and communicate strategy that transforms business objectives and goals into a plan that uses content to help achieve these goals.
  • Consult with creative and production teams to understand and write for selected media strategies and vehicles.
  • Create content calendars that provide big picture overview, guide the content planning process and facilitate team collaboration.
  • Produce a variety of content that includes, but is not limited to, web copy, landing page copy, newsletter content, ad copy, social media posts and blog writing.
  • Focus on the creation of pillar content that can be broken into many smaller derivative pieces and assets.
  • Review all ads to ensure copy and graphics are complementary and creatively supportive of each other.
  • Follow best practices for SEO and produce content that supports successful search strategies.
  • Ensure timely and successful delivery of content solutions according to customer needs, objectives and timelines.
  • Be client-facing in project meetings and provide leadership and guidance in all content initiative discussions. This includes discussing best practices and processes with the client.

Required skills and experience:

  • Degree in marketing, advertising or related field is strongly preferred.
  • Work or internship experience in an advertising agency, marketing department or media organization is required.
  • Excellent writing, proofreading and editing skills.
  • Experience with search engine optimization a plus.
  • Can-do attitude and willingness to learn the advertising business.
  • Exceptional attention to detail, organization and time management.
  • The ability to multi-task between multiple projects and tight deadlines.
  • Ability to work closely with and build confidence amongst co-workers.
  • Disposition to work well and take initiative in a fast-paced environment.

Note: EVR requires all employees to be fully vaccinated against COVID-19.

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(603) 647-8606 | 155 Dow Street, Suite 300 Manchester, NH 03101| info@evradvertising.com