
EVRMG | Blogs
If you know one thing about media planning, it’s that the landscape is changing—constantly. Our creative approaches and analytical insights make us thought leaders and trailblazers. Let’s find your trail.

The Shift Toward Programmatic
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...

The 10 Media Channels Consuming Users
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...

Social Media Trends: More New Ways to Connect
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...

SEO or PPC? How are You Being Found?
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...

Media Trends: New Ways to Reach Your Audience
If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...

5 Things to Ask when Choosing an SEO Partner
No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or, are you buried...

Social Media: How Are You Responding to Customer Complaints?
It’s Thanksgiving Day and this gets tweeted at you. What do you do? The customer service hotline is a thing of the past. It takes too long and you can’t lodge a complaint while a mile up in the air. More and more people turn to social media when something goes wrong....

Siri, What Do I Need to Know About Voice Search?
We understand the reasons why voice search has become so popular. It’s easy. It’s convenient. And it’s getting more technologically advanced as time goes on. Voice search is also changing how marketers develop their search engine optimization (SEO) strategies. People...

The Shift Toward Programmatic
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...

The 10 Media Channels Consuming Users
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...

Social Media Trends: More New Ways to Connect
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...

SEO or PPC? How are You Being Found?
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...

Media Trends: New Ways to Reach Your Audience
If you aren’t reaching your audience through streaming services such as Sony Crackle, PlayStation Vue and Hulu, you are missing out. In the most recent American Customer Satisfaction Index (ACSI) report, customers of streaming services are happier with their services...

5 Things to Ask when Choosing an SEO Partner
No matter what product you are selling or service you are offering, there is someone out there searching the Internet for information about it. According to Internet Live Stats, there are 65,456 searches on Google every second. Are they finding you? Or, are you buried...

Social Media: How Are You Responding to Customer Complaints?
It’s Thanksgiving Day and this gets tweeted at you. What do you do? The customer service hotline is a thing of the past. It takes too long and you can’t lodge a complaint while a mile up in the air. More and more people turn to social media when something goes wrong....

Siri, What Do I Need to Know About Voice Search?
We understand the reasons why voice search has become so popular. It’s easy. It’s convenient. And it’s getting more technologically advanced as time goes on. Voice search is also changing how marketers develop their search engine optimization (SEO) strategies. People...
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