EVRMG | Blogs
If you know one thing about media planning, it’s that the landscape is changing—constantly. Our creative approaches and analytical insights make us thought leaders and trailblazers. Let’s find your trail.
Are You Posting Wisely? 10 Flip Cards to Test Your Approach to Social Media
Limited budget. Limited time. So many social media channels. How can you best use the time and money you are devoting to your social media? Answer these 10 questions to see if you are taking advantage of the best practices on five of the most popular social media...
The Business of AI is About to Boom. Are You Ready?
Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...
You Need to Get Your Audience’s Opinion
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...
Learn How to Make a Successful YouTube Video and Create a Splash
When YouTube was launched in 2005, it largely served as an online library of videos created mainly by individual users who delighted in showing the world the antics of their children and pets, with little thought of making a profit or establishing a brand. Today,...
From Metrics to Insight: Turning Data into Strategic Decisions
Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter...
Media Trends: Informed Choices Start with Data
In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
The Shift Toward Programmatic
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...
The 10 Media Channels Consuming Users
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
Social Media Trends: More New Ways to Connect
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
SEO or PPC? How are You Being Found?
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...
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Are You Posting Wisely? 10 Flip Cards to Test Your Approach to Social Media
Limited budget. Limited time. So many social media channels. How can you best use the time and money you are devoting to your social media? Answer these 10 questions to see if you are taking advantage of the best practices on five of the most popular social media...
The Business of AI is About to Boom. Are You Ready?
Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...
You Need to Get Your Audience’s Opinion
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...
Learn How to Make a Successful YouTube Video and Create a Splash
When YouTube was launched in 2005, it largely served as an online library of videos created mainly by individual users who delighted in showing the world the antics of their children and pets, with little thought of making a profit or establishing a brand. Today,...
From Metrics to Insight: Turning Data into Strategic Decisions
Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter...
Media Trends: Informed Choices Start with Data
In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...
The Shift Toward Programmatic
Updated 9/12/18 With technology tracking our digital footprint in a “big brother” kind of way, consumer profiles are becoming crystal clear. And with this deepening reservoir of online consumer data comes opportunities to target audiences more precisely than ever...
The 10 Media Channels Consuming Users
If you decided to do nothing but consume all available forms of content for one straight week, what would that look like? The average time adults in the U.S. spend consuming media – from cable TV to streaming radio to print (yes, people still read print!) – comes out...
Social Media Trends: More New Ways to Connect
Keeping up with the changes affecting how brands connect with their audiences on social media can be a full-time job. That’s why we’re here! These are four updates you need to know. Facebook is letting you create your ads on the go with a new update to the Ads Manager...
SEO or PPC? How are You Being Found?
Budgets have limits, so how are you spending your money when it comes to being found online? Although not nearly as difficult as ranking #1, determining the best way to get your website on top of a search engine’s results page (SERP) can be challenging. SEO (search...
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