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Healthcare Marketing

Relationships are everything. That’s what makes our approach to healthcare marketing so successful. You need an agency you can trust to deliver the services you want, but it’s more than that. You need a partner you can count on. We get that.

It’s important to know the Healthcare industry, and we do.

Good healthcare marketing starts with an expert agency that knows how to help you create and share your message. But our healthcare partnerships go beyond creating great work. We understand what makes healthcare brands admired and coveted in the healthcare market. We partner with our clients from initial concept to final measurement, and we create and implement comprehensive campaigns and provide the skillsets and bandwidth healthcare providers need to drive results.

With the healthcare industry headed toward a more consumer-centric model, the same behaviors we have seen in other retail markets will continue to emerge. Value, as defined by the intersection of price, experience and outcomes, will make an everlasting imprint on your brand identity and the brand loyalty you build. Healthcare providers need to break from the mold of traditional healthcare marketing into a more modern approach to successfully nurture patient relationships in this changing environment. We’re good at nurturing.

Are you capitalizing on your opportunities for positive outcome?

Healthcare reform, shifting demographics, competitive alliances, quality measures, physician practice marketing, value-based pricing and transparency have created new challenges for healthcare marketers. You need a partner that grasps these changes and has the ability to craft marketing strategies to meet them while staying true to your mission.
See Our Healthcare Marketing Blogs.

Are you capitalizing on your opportunities for positive outcome?

Healthcare reform, shifting demographics, competitive alliances, quality measures, physician practice marketing, value-based pricing and transparency have created new challenges for healthcare marketers. You need a partner that grasps these changes and has the ability to craft marketing strategies to meet them while staying true to your mission. See Our Healthcare Marketing Blogs.

 

Bassett

As telehealth services rose to prominence during the COVID-19 pandemic, EVR developed a telehealth campaign to position Bassett as a safe and trusted place to receive essential healthcare services, keeping brand awareness top of mind and highlighting the fact that Bassett is there for its patients no matter where they may be.

Telehealth Campaign: “Bringing Care to Where You Are”
The concept of “Bringing care to where you are” established the idea that the rural community that Bassett serves could count on the brand no matter what, especially during a time of uncertainty and unwillingness to set foot into a hospital setting. Using additional themes through words such as “connected” helped demonstrate that Bassett had the experience and capabilities to provide quality care to consumers via telehealth, despite the rural location and no matter where patients may be.

Bassett

As telehealth services rose to prominence during the COVID-19 pandemic, EVR developed a telehealth campaign to position Bassett as a safe and trusted place to receive essential healthcare services, keeping brand awareness top of mind and highlighting the fact that Bassett is there for its patients no matter where they may be..

Telehealth Campaign: “Bringing Care to Where You Are”
The concept of “Bringing care to where you are” established the idea that the rural community that Bassett serves could count on the brand no matter what, especially during a time of uncertainty and unwillingness to set foot into a hospital setting. Using additional themes through words such as “connected” helped demonstrate that Bassett had the experience and capabilities to provide quality care to consumers via telehealth, despite the rural location and no matter where patients may be.

 

Bassett creative

St. Lawrence

EVR created a multi-channel campaign that established assurance in the community that St. Lawrence Health System’s hospitals were open and safe during the height of the COVID-19 pandemic and that routine health appointments were important to schedule and keep.

Recovery Campaign: “Here for What’s Next”
The campaign messaging theme “Here for What’s Next” was designed to function and be adaptable during all phases of the pandemic, as policies and procedures were changing rapidly. This messaging positioned SLHS as being the best in leadership and care while remaining broad enough to function during all stages of the pandemic.

St. Lawrence

EVR created a multi-channel campaign that established assurance in the community that St. Lawrence Health System’s hospitals were open and safe during the height of the COVID-19 pandemic and that routine health appointments were important to schedule and keep.

Recovery Campaign: “Here for What’s Next”
The campaign messaging theme “Here for What’s Next” was designed to function and be adaptable during all phases of the pandemic, as policies and procedures were changing rapidly. This messaging positioned SLHS as being the best in leadership and care while remaining broad enough to function during all stages of the pandemic.

 

St Lawrence Creative

 

Catholic Medical Center

Known for its surgical excellence and innovation in heart care, EVR developed a campaign for Catholic Medical Center’s (CMC’s) New England Heart and Vascular Institute (NEHVI) to reinforce NEHVI as the leading provider of heart care in southern New Hampshire, set the brand apart among local and Boston-area hospital competition and reinforce the CMC master brand essence of compassionate excellence.

Brand Development: “First at Hearts. And Second Chances.”
EVR designed a campaign based around treatment education, technology highlights and procedure highlights and patient testimonials that positioned NEHVI as an innovative leader in delivering compassionate heart care. This ultimately led to the creation of the message “First at Hearts. And Second Chances.” to emphasize NEHVI’s innovative excellence at “firsts” and the importance of heart care.

Catholic Medical Center

EVR created a new brand identity for CMC and launched a series of ongoing marketing campaigns to promote the master brand, the New England Heart and Vascular Institute, Urgent Care, Primary Care and a variety of other service lines.

Brand Development: “Heart”
The “Heart” concept speaks to CMC’s core values and provides a clear and consistent direction for campaign communications. It embodies the core CMC legacy brand attributes of caring and compassion and supports more aspirational attributes such as surgical excellence, quality of care and innovation. Ideally suited to the CMC brand, it offers three creative messaging angles: essential, emotive and cardiac care.

CMC creative

Dartmouth-Hitchcock Medical Center

EVR led a comprehensive brand strategy project for Dartmouth-Hitchcock Medical Center including review and revitalization of brand architecture, values, competitive positioning, logo re-design and tactical plans.

Ortho Campaign: “From Injury to Gold”
A notable highlight of resulting marketing communications was the launch of a high profile campaign for Orthopaedics and Sports Medicine featuring 2010 Olympic gold medal freestyle skier Hannah Kearney. Kearney, who grew up in the Upper Valley, had successful knee surgery and rehab at DHMC before those Olympics. EVR created a campaign that included television, billboard, national print ads, transit, digital initiatives and live appearances.

Dartmouth-Hitchcock Medical Center

EVR led a comprehensive brand strategy project for Dartmouth-Hitchcock Medical Center including review and revitalization of brand architecture, values, competitive positioning, logo re-design and tactical plans.

Ortho Campaign: “From Injury to Gold”
A notable highlight of resulting marketing communications was the launch of a high profile campaign for Orthopaedics and Sports Medicine featuring 2010 Olympic gold medal freestyle skier Hannah Kearney. Kearney, who grew up in the Upper Valley, had successful knee surgery and rehab at DHMC before those Olympics. EVR created a campaign that included television, billboard, national print ads, transit, digital initiatives and live appearances.

 

BMC Healthnet Plan

When EVR began its work with Boston Medical Center HealthNet Plan, the Medicaid provider had very low brand presence in the Greater Boston area. The campaign we created resonated with its core audience and reached them through targeted media channels.

Targeted Campaign: “Get More”
EVR created a marketing campaign targeting BMCHP’s target demographic of females ages 18-34 across multiple platforms, including programmatic and Facebook ads, radio, transit and billboard, print and laundromat signage in the Greater Boston area.

BMC Healthnet Plan

When EVR began its work with Boston Medical Center HealthNet Plan, the Medicaid provider had very low brand presence in the Greater Boston area. The campaign we created resonated with its core audience and reached them through targeted media channels.

Targeted Campaign: “Get More”
EVR created a marketing campaign targeting BMCHP’s target demographic of females ages 18-34 across multiple platforms, including programmatic and Facebook ads, radio, transit and billboard, print and laundromat signage in the Greater Boston area.

Mt. Ascutney Hospital

EVR was tasked with helping Mt. Ascutney build a strong, well-defined brand that differentiated it in the mindset of the marketplace and created a platform for increased awareness and brand equity.

Brand Development: “Small Means More”
EVR developed the “small means more” concept, positioning the hospital’s size as a positive in terms of the overall quality of the healthcare experience. We introduced positive associations with the concept of “small,” such as more time with doctors and nurses, more time for conversation and more access to surgical and specialized care—all within the confines of “your” local community hospital.

Mt. Ascutney Hospital

EVR was tasked with helping Mt. Ascutney build a strong, well-defined brand that differentiated it in the mindset of the marketplace and created a platform for increased awareness and brand equity.

Brand Development: “Small Means More”
EVR developed the “small means more” concept, positioning the hospital’s size as a positive in terms of the overall quality of the healthcare experience. We introduced positive associations with the concept of “small,” such as more time with doctors and nurses, more time for conversation and more access to surgical and specialized care—all within the confines of “your” local community hospital.

Lisa

Lisa Wallace

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Lisa

Lisa Wallace

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