Media & Marketing | Blogs
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If Your Healthcare Organization Isn’t Already on TikTok, It Should Be
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
Tips for Improving Paid Search Quality Score
Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
Integrating YouTube Ads into Your Healthcare Campaign Strategy
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
What’s Trending in Digital Media?
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
Holiday Social Media Marketing Ideas to Inspire Your Brand’s Strategy
The holiday season can be overwhelming—but that doesn’t mean your social media strategy has to be. From Black Friday to Cyber Monday to Christmas to New Year’s, use these tips to inspire your organic holiday social media marketing and reach your audience where they’ll...
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Key Takeaways from the 2021 AMI Digital Summit
Three key members of EVR’s digital media services team recently joined representatives from 15 other agencies from across the country at the Agency Management Institute’s annual Digital Summit in Chicago. The anticipation for the conference was high, and over 100...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
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If Your Healthcare Organization Isn’t Already on TikTok, It Should Be
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
Tips for Improving Paid Search Quality Score
Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
Integrating YouTube Ads into Your Healthcare Campaign Strategy
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
What’s Trending in Digital Media?
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
Holiday Social Media Marketing Ideas to Inspire Your Brand’s Strategy
The holiday season can be overwhelming—but that doesn’t mean your social media strategy has to be. From Black Friday to Cyber Monday to Christmas to New Year’s, use these tips to inspire your organic holiday social media marketing and reach your audience where they’ll...
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Key Takeaways from the 2021 AMI Digital Summit
Three key members of EVR’s digital media services team recently joined representatives from 15 other agencies from across the country at the Agency Management Institute’s annual Digital Summit in Chicago. The anticipation for the conference was high, and over 100...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
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