Media & Marketing | Blogs
If you know one thing about media planning, it’s that the landscape is changing—constantly. Our creative approaches and analytical insights make us thought leaders and trailblazers. Let’s find your trail.
Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How to Prepare for a Successful PPC Campaign: It’s All in the Planning
Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...
Get Started on YouTube (Without Shooting Video)
YouTube is becoming an increasingly important platform for your marketing, but the benefits of a presence on the platform go far beyond the site itself. Users are beginning to regard the video platform as a visual search engine, using it to solve everyday problems and...
Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community
Did you know that 46% of all Google searches are seeking information on local businesses? When you consider this, local search engine optimization (SEO) is no longer optional. And given that the majoriy of New Hampshire businesses predominantly serve their local...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you'll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it most? But...
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
EVRMG Emerging Trends Series: Take Your TV Advertising Over-the-Top
Traditional over-the-air and cable television advertising accounted for over $70 billion in ad revenue in 2019, and with its broad reach, it remains one of the most coveted placements available in the media landscape. However, advertising revenue in this category has...
The Best Time for Social Posts Might Not Be When You Think
Social media use in the U.S. has increased dramatically since the month of March. On Facebook and Instagram, active users in the U.S. increased by 2.5% and 3.7%, respectively. This may not sound like a lot, but when you consider this accounts for a 5.7 million active...
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Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How to Prepare for a Successful PPC Campaign: It’s All in the Planning
Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...
Get Started on YouTube (Without Shooting Video)
YouTube is becoming an increasingly important platform for your marketing, but the benefits of a presence on the platform go far beyond the site itself. Users are beginning to regard the video platform as a visual search engine, using it to solve everyday problems and...
Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community
Did you know that 46% of all Google searches are seeking information on local businesses? When you consider this, local search engine optimization (SEO) is no longer optional. And given that the majoriy of New Hampshire businesses predominantly serve their local...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you'll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it most? But...
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
EVRMG Emerging Trends Series: Take Your TV Advertising Over-the-Top
Traditional over-the-air and cable television advertising accounted for over $70 billion in ad revenue in 2019, and with its broad reach, it remains one of the most coveted placements available in the media landscape. However, advertising revenue in this category has...
The Best Time for Social Posts Might Not Be When You Think
Social media use in the U.S. has increased dramatically since the month of March. On Facebook and Instagram, active users in the U.S. increased by 2.5% and 3.7%, respectively. This may not sound like a lot, but when you consider this accounts for a 5.7 million active...
Free Downloads
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