Media Matrix

Budgets are limited. Options seem endless. So, where do you spend your money when planning media?

Media planning is a relatively simple exercise when your audience is narrow. But we know it doesn’t always work that way.

Audiences can be broad, crossing over from 20-something women to middle-aged men. The Millennials favor YouTube, the Baby Boomers are on Facebook. But direct mail works for both and so do magazines.

You can’t be everywhere, but if you are strategic, you can be where you need to be when you need to be on the channels that matter most. The ability to connect with your audience has never been more targeted or precise. It just takes a little planning and spending your money wisely.

We thought this Media Matrix would help you identify the channels that matter most to the audiences that matter most to you. Track what demographics you want to reach and find the right channels, whether it is one targeted to one specific demographic or another that appeals to several.

Media matrix cover
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