New Hampshire | Blogs
The Business of AI is About to Boom. Are You Ready?
Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...
You Need to Get Your Audience’s Opinion
It’s no secret that public trust in online platforms like Facebook is waning. So how are you supposed to garner goodwill and trust with your audience if you’re reaching them through a platform they find suspect? To meaningfully connect, you’ll need to do more than...
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. Will traditional have a long-term role and if so, what will it be? Let’s start with a couple of...
Free Downloads
Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community
Did you know that 46% of all Google searches are seeking information on local businesses? When you consider this, local search engine optimization (SEO) is no longer optional. And given that the majoriy of New Hampshire businesses predominantly serve their local...
Great Leadership Is Built on Tiny Moments
In my opinion, the most important factor in successful organizations is effective leadership that helps people thrive and grow. I have observed and thought about this a lot over the years and have found something very interesting at play when this is being done well....
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
Marketing New Hampshire to Millennials? Our Work Has Only Started
Has the secret been unlocked? Has New Hampshire—ranked as the second oldest in the country—found a way to market itself in order to finally retain and attract a younger workforce? We’re about to find out. According to SmartAsset’s third annual census-based study...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you'll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it most? But...
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
How to Elevate Your Healthcare Communications During COVID-19
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
What’s Next? How to Navigate Through Phase Three of COVID Marketing
We won’t be back to our pre-COVID normal world for a while, but we are now moving forward to our “new normal,” and we must respond accordingly. We can’t withdraw and cocoon, then expect our business to come out healthy on the other side. During Q2, we were busy...
EVRMG Emerging Trends Series: Take Your TV Advertising Over-the-Top
Traditional over-the-air and cable television advertising accounted for over $70 billion in ad revenue in 2019, and with its broad reach, it remains one of the most coveted placements available in the media landscape. However, advertising revenue in this category has...
Free Downloads
Sign up for our newsletter!
(603) 647-8606 | 155 Dow Street, Suite 300 Manchester, NH 03101| info@evradvertising.com
