New Hampshire | Blogs

We are an established New Hampshire agency that understands the uniqueness of our state, with a firm grasp of the different regions and people who live here. From media services to content marketing, we tailor strategies that resonate in the Granite State and with our nearby neighbors.

How Data Privacy Laws in New Hampshire Could Change the Way You Do Business

by Megan Schneider | Feb 26, 2020

It’s the end of the digital marketing world as we know it, but even with the introduction of New Hampshire House Bill 1680—currently being considered by the New Hampshire Legislature—we feel fine. We’ve already introduced to you the California Consumer Privacy Act...

Keeping New Hampshire’s Hotels Safe

by Jim Fennell | Nov 8, 2019

Tourism is a $5 billion industry in New Hampshire and making sure our hotels are inviting places for travelers is paramount to keeping the industry strong. This can be accomplished in many ways, whether it’s improving infrastructure or finding better ways to promote...

Why New Hampshire?

by Jeff Eisenberg | Oct 7, 2019

Marketing in New Hampshire is a specialty of EVR Advertising. We are an in-state resource for New Hampshire businesses who appreciate their marketing agency being nearby, and we provide valuable expertise to out-of-state businesses looking for local familiarity and...

The Business of AI is About to Boom. Are You Ready?

by Kathryn O'Neil | Sep 20, 2019

Do you ever wonder how the suggested programming Netflix recommends for you always seems pretty spot on, or how it’s sometimes hard to figure out if the help you are getting from a company chatbot is a real person or a computer program? The answer is Artificial...

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Have Some Standards! Maintaining Your Visual Brand on Social Media

by Kelly Nylander | May 6, 2021

Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...

Union Leader NH Voices: Ethics in Action Can Be Inspirational

by Jeff Eisenberg | Apr 19, 2021

What inspires you? A person? A place? An idea? A belief? Inspiration is a deep-rooted passion that motivates us to do something. Should ethics—the act of deciding to do what is right—be a source of inspiration? I think we are reminded daily that it should be. How can...

How Do Generational Differences Influence Healthcare Selection?

by Lisa Wallace, Account Manager, EVR Healthcare | Apr 8, 2021

How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...

Walking Billboards: How Residents Can Help Guide the Senior Living Sales Process

by Mackenzie Fraser | Apr 5, 2021

Are you leaving the residents in your senior living community out of the sales process? If so, you're missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy, word...

Eight Things to Know About Buying Media in New Hampshire

by Ami Cadugan | Mar 26, 2021

New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...

Things Healthcare Marketers are Talking About

by Lisa Wallace, Account Manager, EVR Healthcare | Mar 18, 2021

Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...

5 Tips for Driving RSVPs to Your Senior Living Virtual Events

by Mackenzie Fraser | Mar 11, 2021

If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...

The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business

by Jen Connors | Mar 4, 2021

Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...

How to Prepare for a Successful PPC Campaign: It’s All in the Planning

by Mariah Ehrgott | Feb 17, 2021

Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...