Allegiant Care

Allegiant Care

Allegiant Care Challenge/Objective After broadening their service area from a regional to national presence, the Northern New England Benefit Trust wanted to introduce a fresh brand and messaging platform to better communicate what they do, who they serve and why they...
DualNH

DualNH

DualNH Challenge/Objective The Community College System of NH and the University System of NH developed a program allowing students to enroll at a New Hampshire Community College and simultaneously be admitted to one of the University System’s four-year institutions....
Sparrow Health System

Sparrow Health System

Sparrow Health System Challenge/Objective Sparrow Health System was seeking to raise market awareness of its prestigious affiliation with the Mayo Clinic Care Network (MCCN) as it neared the two-year anniversary of this ongoing relationship. A campaign was implemented...
BMC Health Plan

BMC Health Plan

Boston Medical CenterHealthNet Plan Challenge/Objective Boston Medical Center HealthNet Plan, a Medicaid provider in Massachusetts, was seeking to increase its presence in the Boston market, specifically with women 18-34 with children and in an income range that...
Roedel Companies

Roedel Companies

Roedel Companies Challenge/Objective Roedel Companies selected an iconic grand hotel in the Adirondacks for an extensive hotel renovation. Hotel Saranac, built in the heart of Saranac Lake, N.Y., was opened with much fanfare in 1927, but had fallen into disrepair by...