The Community College System of NH and the University System of NH developed a program allowing students to enroll at a New Hampshire Community College and simultaneously be admitted to one of the University System’s four-year institutions. EVR was tasked with building statewide brand awareness of this new program by explaining the key benefits and appealing to key audiences.
The two main target audiences for this campaign were: Parents aged 30+/Parents of Teens and Young Adults; and Traditional Students aged 16-21 (excluding college students and graduates).
One of the key strategies in the campaign was designing a microsite – DualNH.com – to clearly explain the program and relationship between the NH Community Colleges and the University System of NH. The site features a campaign landing page and individually-branded landing pages for each college that include multiple touchpoints for prospective students to submit a form, live chat or call for more information.
Programmatic, Facebook, direct mail, TV and PPC were utilized to create an integrated marketing campaign. EVR designed a consistent look and feel across all media channels, landing pages and a short digital video.