BMC Health Plan

BMC Health Plan

Boston Medical CenterHealthNet Plan Challenge/Objective Boston Medical Center HealthNet Plan, a Medicaid provider in Massachusetts, was seeking to increase its presence in the Boston market, specifically with women 18-34 with children and in an income range that...
Legacy Trust & Wills

Legacy Trust & Wills

Legacy Trust & Wills Challenge/Objective Develop a new brand platform and marketing communication strategies to launch a new business venture in the southern New Hampshire region. Provide education about estate planning, establish brand credibility, promote the...