Sparrow Health System

Sparrow Health System

Sparrow Health System Challenge/Objective Sparrow Health System was seeking to raise market awareness of its prestigious affiliation with the Mayo Clinic Care Network (MCCN) as it neared the two-year anniversary of this ongoing relationship. A campaign was implemented...
BMC Health Plan

BMC Health Plan

Boston Medical CenterHealthNet Plan Challenge/Objective Boston Medical Center HealthNet Plan, a Medicaid provider in Massachusetts, was seeking to increase its presence in the Boston market, specifically with women 18-34 with children and in an income range that...
Mt. Ascutney Hospital

Mt. Ascutney Hospital

Mt. Ascutney  Challenge/Objective Mt. Ascutney was looking to promote its unique values as a small community hospital to establish a strong, well-defined brand and elevate what hospital administrators identified as a lack of brand awareness in the surrounding...