Senior Living Marketing

Leaving the family home is an emotional decision that doesn’t come easy. Being able to ease concerns and answer questions before they’re even asked establishes your value, builds trust and distinguishes you in a competitive marketplace. The task of making prospects and their loved ones feel comfortable enough to take that final step in the decision-making process can be challenging. We will help you guide them through the door.

Although the traditional mainstays in senior living marketing have not changed (your audience still reads newspapers and watches television and values physical mail), seniors are spending more time online than ever, which puts us in a unique position to help you reach the right people exactly where they are—in real time. And those who recognize opportunity in these changing times will not only survive—they will thrive. Can our services help you?

• Brand Strategy
• Creative Services
• Media Services
• Social Media Marketing
• Website Development

For more inspiration, check out our senior living blogs.

New Pond Village Case Study

When New Pond Village, a continuing care retirement community in Walpole, MA, came to us seeking new brand messaging and marketing tactics to break through in the MetroWest market, we used our deep knowledge of the senior living industry to deliver a campaign with tangible results. Learn how we responded to market research to create campaign messaging with a strong tie-in to the local community while addressing affordability and support services. Check out our New Pond Village case study.

Summit by Morrison Case Study

The EVR Total Market Presence approach combines research, technology, creative, content, brand strategy, media and metrics to ensure every marketing dollar spent works with the big picture to move business in a positive direction. So when Summit by Morrison came to EVR looking to establish brand awareness and attract residents to a first-of-its-kind senior living community in northern New Hampshire, that’s exactly where we started. See the results in our Summit by Morrison case study.