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Half the world’s population uses social media daily. That means if your brand isn’t active, you’re missing out on a huge opportunity to reach your audience. But with new social media platforms sprouting up all the time, it can be overwhelming to figure out how and where to best reach them.

There are many factors to consider when getting started on social media, from content types to platforms to when and how often to post. And when done successfully, social media marketing will help you build brand awareness and ultimately generate leads. But most importantly? It will help you build relationships with your most valuable asset—your customers.

Our Tips, Tools and How Tos for Social Media Success guide outlines how to develop the right tone and voice to use in your content, the right times to post and how to measure results to create an engaging and effective social media presence.

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