Want to be inspired? Look around.

So you need an idea for an advertising or marketing campaign. Whether it’s a print campaign or a new website, where do you start? Contrary to popular opinion, ideas don’t pop up out of the blue. Instead there are several proven ways to generate plenty of ideas while...

Blue brands, red brands, green brands…

I like blue. But then again red is nice. And chartreuse is back in style. Love that one, too. When it comes to clothing, décor, cars, flowers, and most everything in this world, people love color in all of its shades and combinations. But when businesses choose a...

Much more than a beauty queen.

Megan Lyman of Gilford, Miss New Hampshire 2012. I just finished five days as a judge on the panel to select the next Miss New Hampshire. I expected one thing and got another. What I got was honor students, athletes, talented performers, and mentors. Young women who...

Billboard campaign begins with a fight

How does a mid-size community hospital inform its market of its lifesaving cancer services? It thinks like a cancer patient, that’s how. St. Joseph Hospital Cancer Center of Nashua had a clear idea of their preferred media channel–a single billboard. But not just any...

The most colorful company on Earth

Crayola’s Twitter bio is fitting for both the brand – and its approach to social media. Colorful and playful, yet remarkably strategic. The other day, the Creative Department put out a commemorative box of Crayola Crayons. As we sorted through the rainbow of colors,...