“The magic is in the hole”

I had never heard of Voodoo Doughnuts until a friend mentioned it on a recent trip to Portland, Oregon. But with a name like Voodoo, I just had to check it out. When I arrived at the store, I was second in line. But by the time I left, there was a line down the...

Blue brands, red brands, green brands…

I like blue. But then again red is nice. And chartreuse is back in style. Love that one, too. When it comes to clothing, décor, cars, flowers, and most everything in this world, people love color in all of its shades and combinations. But when businesses choose a...

Much more than a beauty queen.

Megan Lyman of Gilford, Miss New Hampshire 2012. I just finished five days as a judge on the panel to select the next Miss New Hampshire. I expected one thing and got another. What I got was honor students, athletes, talented performers, and mentors. Young women who...

Billboard campaign begins with a fight

How does a mid-size community hospital inform its market of its lifesaving cancer services? It thinks like a cancer patient, that’s how. St. Joseph Hospital Cancer Center of Nashua had a clear idea of their preferred media channel–a single billboard. But not just any...

Wayfinding in a Sea of Design

Surrounded by graphics Now you see it – now you see it again. Graphically speaking, that’s how it goes. Fabrics, jewelry, wallpaper, tattoos, type, packaging, television, tablets, websites, mobile media, user interfaces, social media, movies, photographs, directional...