Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Finding the soul of a successful business

An important principle to lead by. Leadership means a lot of things to a lot of people. In fact, there’s so much to say about leadership that a search for the word on Amazon yields over 81,000 results. These offerings often reveal great knowledge about leadership....

Community has no end. Only beginnings.

And from those communities, emerge leaders. The trailblazers. The people others want to follow. Often, these leaders create new communities. People gravitate toward them and embrace the mission as their own. A mission as lofty as promoting green technology or as easy...

Forged in whispers (or cheers).

Can you hear it? It’s the sound of a community being formed. A chance meeting. A handshake. An email. A comment on a blog. Or, simply a glance. It’s the connection made between like-minded individuals whether they’re colleagues, friends, or strangers. And it’s often...