Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Google Knows All, But Should It?

Google changed its privacy policy (again). It wants more information from its online users. And why not? Google is free to use after all, and I could barely imagine my life without it. Anything I’d want to know is quite possibly just a Google click or two away. Truth...

Stop Chasing Every Shiny Object…Please.

Benjamin Ellis @ Flickr There’re a lot of options out there for marketers. The tried and true. The fresh and innovative. It’s hard to keep up. And you’re never quite sure if you should be trying that new candy you’ve heard about. And if so, how much of your precious...

Public Relations in an Always-on World

…print, tag, tweet, post, share… News breaks across the country every minute. But unlike the past, news now travels through a multitude of unique channels. As a result, media is becoming more fragmented than ever before, which is having a huge impact on how public...