Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

Graffiti to ease the morning commute

Kids are back in school, meaning the morning commute may be a little more hectic and congested. Throw in some prolonged construction work, and it may be tough to crack a pre-coffee smile. This “vandal” knew how to ease the morning stress by adding a conventional...

It’s about doing 100 things 1% better

I recently rode in the Pan Mass Challenge (PMC), a two-day bicycle event that raises funds for the Dana Farber Cancer Institute in Boston. It’s the most successful cycling fundraiser in the world and raises two to three times more money for charity than any other...

It all started with a Jeep

Thanks to Craigslist I was able to find a new owner for my car and purchase my realistic dream car.  The red Jeep Wrangler was mine at last. Luckily for me, there’s another Jeep owner/fanatic in the office- Terry.  She quickly and enthusiastically took me under her...

The art of a push-up

In celebration of the 2012 London Olympics, Czech artist David Cerny created an athlete out of a 1957 red double-decker bus.  The six-ton “London Booster” is equipped with two engine-powered robotic arms and does push-ups.  It even grunts like a real life athlete,...