Want to be inspired? Look around.

So you need an idea for an advertising or marketing campaign. Whether it’s a print campaign or a new website, where do you start? Contrary to popular opinion, ideas don’t pop up out of the blue. Instead there are several proven ways to generate plenty of ideas while...

Billboard campaign begins with a fight

How does a mid-size community hospital inform its market of its lifesaving cancer services? It thinks like a cancer patient, that’s how. St. Joseph Hospital Cancer Center of Nashua had a clear idea of their preferred media channel–a single billboard. But not just any...