Social Media Won’t Fix Your Problems

If you view social media as the solution to your business problems, you’ll be disappointed.  Social media won’t fix your problems, it will only amplify them. For example, social media can attract lots of valuable leads into your sales funnel.  By using the right...

Questioning the trend of following trends.

Remember when uniqueness was valued? When originality was admired and being thought of as bohemian was, well, a real compliment? Today, social media values uniformity – and devalues non-conformity. Look at trends in Twitter. Tweeters are rewarded for commenting on the...

Passion pays: Computer geek codes his own community.

Mark Zuckerberg started off as simply a kid who liked developing computer programs. And his enthusiasm for software development – and fostering personal connections – only intensified as he grew up. With the creation of Facebook, Zuckerberg catapulted from college...