Olympic-size sponsors model for local business

When I start seeing promos and advertisements for the Olympics every two years, I become giddy. I look forward to watching the Olympics – summer or winter – with my family and cheering on Team USA. Since I work at an advertising agency, I also look forward to seeing...

Billboard campaign begins with a fight

How does a mid-size community hospital inform its market of its lifesaving cancer services? It thinks like a cancer patient, that’s how. St. Joseph Hospital Cancer Center of Nashua had a clear idea of their preferred media channel–a single billboard. But not just any...

Wayfinding in a Sea of Design

Surrounded by graphics Now you see it – now you see it again. Graphically speaking, that’s how it goes. Fabrics, jewelry, wallpaper, tattoos, type, packaging, television, tablets, websites, mobile media, user interfaces, social media, movies, photographs, directional...

Obama’s sun rises again in 2012

Barack Obama’s presidential campaign brand mark introduced in 2008 was very unique in the political world. The circular/world-like graphic reinforced both an American fruited plains image as well as a global one. It embodied a “President of the World” idea. The...

What’s Your Sign Say to Voters?

What does it take to embody the essence of a political candidate? 432 square inches. That’s the size of a standard 18×24 inch campaign sign found on front yards across the United States. Although it’s relatively small, the campaign sign is a powerful device...