Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

What’s Your Sign Say to Voters?

What does it take to embody the essence of a political candidate? 432 square inches. That’s the size of a standard 18×24 inch campaign sign found on front yards across the United States. Although it’s relatively small, the campaign sign is a powerful device...

The most famous leader of all

At this time of year, I like to stop and reflect on one of the greatest examples of legendary, dare I say mythical, leadership we’ll ever know. As a youngster, he grew up in a village where all the children were expected to develop the necessary tools to take flight...

Following the leader. Leading the followers.

Remember the game of “follow the leader”? As a member of a large family, I remember how fun it was to lead my siblings (eight to be exact) through the woods, over the wall, and across the brook – scrambling, hopping, and mimicking all the way home. An adventure I led...