Is Guinness actually good for you?

When I arrived in Dublin, Ireland, I knew I needed to take my husband to the Guinness Storehouse. I had visited the famous landmark on a previous trip and thought my husband would like learning about the Company’s history. Plus, I knew he’d enjoy a pint of Guinness at...

Blue brands, red brands, green brands…

I like blue. But then again red is nice. And chartreuse is back in style. Love that one, too. When it comes to clothing, décor, cars, flowers, and most everything in this world, people love color in all of its shades and combinations. But when businesses choose a...

Five Tips to Combat Social Noise

Digital content marketing is an important part of increasing search engine optimization and demonstrating thought leadership. But an ever-expanding world of social networks, blogs, and competitor websites makes it hard to stand out. So how do you get noticed in all...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Wayfinding in a Sea of Design

Surrounded by graphics Now you see it – now you see it again. Graphically speaking, that’s how it goes. Fabrics, jewelry, wallpaper, tattoos, type, packaging, television, tablets, websites, mobile media, user interfaces, social media, movies, photographs, directional...